The July issue of InStyle magazine offers a two page spread on “10 ways fashion is gonna save the world”, highlighting eco-friendly and sustainable initiatives happening in the fashion industry. I’m not sure I believe fashion can “save” anything, considering it is the second most polluting industry in the world (only outrun by the oil industry) and obviously driven mostly by overconsumption. “10 ways a few fashion brands are trying to be a little more sustainable” sounds more like it.
But I appreciate the article, at least some companies are trying and InStyle is reporting, so that’s a start!
Number 5 on the list is a spot on brand Zero + Maria Cornejo’s made right (here) vision, emphasizing the need to reduce transport of fabrics, centralizing work, and to source responsibly (my cause exactly!). They make all their garments in New York City (accessories in Italy).
Wow. Major fashion-crush happening. Gorgeous stuff, right eco-attitude and I love the website! But this will never be true love; it’s way too expensive for me. 795 dollars for a tunic? Yeah, no. That’s not going to work.
Sustainable product is everything and made right here is a must, but I can’t help but wonder how much of the price of that tunic is going towards covering the rent of Maria Cornejo’s Garment District location. Has she ever thought of moving upstate or like Indiana and giving me a better deal? Ha! Didn’t think so.
THIS is fashion, not retail. THIS is New York City. And at the end of the day, that’s a good thing. High dollar price means I can’t afford it, so I just won’t shop. And that, ladies, gentlemen and InStyle, is the very best way to be sustainable in fashion and “save” the world; reduce our consumption.
And remember; no matter how eco-friendly, local, fair and sustainably made a garment is, if you’re never going to wear it, it’s NOT sustainable fashion.