When I first started the not made in China challenge January 2014, I had to re-think my entire shopping pattern. My husband and I were both frequent shoppers at Banana Republic, J.Crew and Coach. I bought my occasional pair of shoes (Michael Kors’ heels and Keds being favorites) at DSW. I came to realize, quickly, that all these stores and brands were practically off limits. At the very beginning, I bought my Juicy Couture soft grey sweats on sale and I thought I would run into more affordable clothes made in USA. Well, at the mall, you just don’t, and so for a long time; I didn’t buy anything at all.
I started to reinvent some of the outfits I already had, but I was still a bit uninspired and tired, though very determined to not give up. Obvious US choices like American Apparel and designer dresses and jeans were a no-go as well, for style or price reasons. Then it happened: I ran into that Richter Co. tee at Whole Earth Provision, and started wondering if there were endless, small American brands yet to be discovered. I started to search online, look in new stores and scavenge the racks (which has always scared me a little – too messy!). Bit by bit, piece by piece, rack by rack – I have become a made in America shopper. I say America and not USA because when it comes to sexy shoes, yes, I need to include South America.
My friend and I have been talking a lot about this topic, and I presented her with the idea to make a LookBook. In other words, make a photo collection of the clothes I have found and bought on this challenge and present them in a stylish way, in order to inspire others to go look for made right here. As a blogger I have a lot of words and as a photographer she has lots of talent, technique and cool spots to pick from, so we headed out to the country side.
One hour, 101 degrees, a few bugs and an exhausted reflector girl later, we had more photos than we would ever need for this project.
I am so thankful to have friends who inspire me, and whom I get to inspire in return. Does she shop made in China anymore? Very rarely! Did she return an expensive, online purchase when she saw the tag? Yes, she did! (See, I am saving her money ;))
Check out the results and get more information about the clothes on my new page LookBook! (I also had a few photos/outfits from before) My plan is to keep adding to it, whenever I have a new outfit to show. Hopefully, there’ll be enough good stuff for a fall shoot later on! (Can’t wait! Another chance to play model!)
That’s a wrap people!!