Ever wondered what goes on inside the head of a conscious consumer? Maybe you consider yourself to be one or maybe you are well aware that you’re quite the impulse shopper, buying things without really thinking it through.
No matter which group of people you belong to, let me tell you that conscious shopping is quite the process!
I consider myself an extremely conscious consumer. I may be taking it a bit too far sometimes. Anyway, I decided I should write a post about what happens inside my head when I shop. Write down all the steps, for your entertainment ;).
One purchase that I am particularly excited about is our new thermometer! Since it’s a must to have one when you have a new baby (so we read) we figured we better get one sooner rather than later. It so happened that I had been given a Babies R’ Us $25 gift card, so I decided I’d go there first. What else would I possibly be buying at Babies R’ Us? (Also known as China-central.)
Here we go. Here are all the steps I went through at the store, picking out our PERFECT thermometer. My brain works overtime. Just to be clear, these five steps apply to all items I buy!
Step one: Check which options are not made in China.
This is a great start because it normally eliminates nine out of ten options! (Sometimes it eliminates all options, in which case we are entering the “challenge” part of the concious consumer thing). No different this time, I did the tag-check and it eliminated all but two thermometers. Great!
Step two: Contemplate the origin of manufacture for the remaining options.
First I considered the transport; it’s a big deal to me how far my purchases travel. Since I’m in Texas, the Mexican one could in fact be more locally made than the US one, but my guess would be they’re about the same. (I looked up Exergen when I got home and I think it came from Massachusetts.)
What about the “assembled” in USA versus “made” in Mexico part? Well, it doesn’t actually tell us that one is more local than the other; it’s just a matter of label laws! The Mexican one can very well be made of the same imported (Asian) parts as the one assembled in USA was. Here stateside, companies must use the phrase “assembled” when foreign pieces are used as part of the product. The Mexican thermometer on the other hand, because it was exported here, may very well be labeled “made” in Mexico even if many parts were imported to Mexico before assembly. Make sense?
What I do know is that the Exergen thermometer was assembled, packaged and tested in USA, which means that this product has provided some various level jobs here. I like that. In 2015 the US trade deficit with Mexico was over $60 billion, as we imported over $296 billion’s worth in Mexican-made products. No real need for me to “add” to that number either.
Step three: Decide which item has the most eco-friendly packaging.
Here’s where I got super excited! The Exergen thermometer was packaged completely without plastic! All cardboard! Yes, plastic-free! That practically NEVER happens. The Braun on the other hand came in a clear, hard molded plastic packet. Easy peasy choice!
Step four: Consider if the products are equal when it comes to functionality.
I didn’t have a clear preference when it came to function, I figured they would both get the job done. Both also proudly showed off similar “recommended by pediatricians” statements. The in-ear thermometer did come with disposable plastic in-ear shields (not sure what to call them or if they need to be used) which seemed wasteful to me while the other one had no disposable parts. Both had a common type battery; one we can buy partly recycled and also recycle after.
Step five: Figure out which is the better deal.
Yes, price is often the last thing I consider when shopping! In this case, the Braun, the one already losing this race, was actually more expensive! It was around $55, while the Exergen cost only $35. Slam dunk!
That’s it! Selection done.
The clear winner was the Exergen. I bought it and we’re so happy with it – although we haven’t actually tested it on a baby yet (only on hubs!) ;)
Conscious consumption takes a bit of thought, but when you succeed and feel content you made the BEST possible choice for the environment and yourself, there’s NO better reward.
Now, if you made it through this entire post; are you a conscious consumer or an impulse shopper?